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Prezentace Marketing research_Mach Jaroslav

Y04A2Z - Anglický jazyk 2-1

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less expensive than other methods. Also it is a fast method to get information. But there is one big problem. This information is mostly old and out-of-date.

Field research
Customers – It’s all about research of motives. Why do customers buy this product? Are these products satisfying their wishes? What is the buying power of this product? Simply – What, Where, to Whom, How, for how much?

Goods – Researching efficiency of product, quality, prize, design…

Rival company – Observation - Getting information about this company. How is this company specialized? What method is this company using, what is the list of products of this company, is there any profit?

Mystery Shopping
A research technique called Mystery shopping is long-term used method. This technique is used by many commercial and noncommercial institutions. The goal of this method is getting information about the quality of customer services and rising quality of these services.

Success of mystery shopping rests in specially trained observers, who are acting like normal customers. According to a predefined plan they are monitoring trading, communicating and negotiating skills of employees on various positions of a certain company. They a

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Vloženo: 26.04.2009

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