BV02-Základy podnikové ekonomiky P01-Průvodce studiem předmětu










































































































 









!




"
#
# $%




&
'
(




)"

*
%




(


#
#
#
+#,
$%


!








!"#$%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%&


-"(


 ./ $
0
1
 23(

&
 ,
 3",
%
"
23/(

'
()"*+,-.("/)0*1#2#3-.*",45#$,/61#72#$487("/%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%9


4$ /5


-"5


 ,
 3",
%
"
23/5

&
6- $%
2 $5


7%/
-
 895

&
:
23

%# /
-
 2 /%23$-
1
# "

0
"/2;

'
:9,#
0
 1
39
1
# "

0
"/2

(
#
3-

!
6-

:
()"*+,/2#$,-;;(>5?%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% :

&
4$ /&

&
-"&

&
 ,
 3",
%
"
23/&

&&
6- $%
2 $&

&
 /
&

&&
7 ."
-
2

"

1%

 /
'

&'
/#. $%
-
 /
?(

&(
:# ,
$
 /
(

&!
%
$%
-!

&5
#
1
"!

&;
@-1"
-5

&
7%$=#;

&>
#
3-;

&
6-F!'
,C&;

!
,
 /
-
1%
-
B7

(&F

!&&
6323#%
-
1%
9'

!'
$
-
$139'&

!'
,
 /
-
1%
-'&

!'
,
2
1%
-'&

!'&
7%


$""8


1%1%
'&

!''
7%


$23

3$-
,93?''

!(
7%$=#''

!(
#
3-''

!!
6-'(

9
(>$-0,/25)6*,?%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%@9

5
"1

 .30
3"#3#9'5

5
"1

/ D $0
23/8
-
3"#3#9'5

5&
/19


/H-
23/8
-
1/# 8"

#"
9'5





4$ /


I
(
B(C
I

 !"#$
%  /J*
"/%/

23/8
-
3"A3
#?$ /
"
"/=3"
7%/9
 /
 $0
"
9

:%
 ?."
1-23
1
 23
1
 =#
=
# 12%0
#3
0
# ,"39
29
3"I
318-
-
 1
39
1
"
9

#%$

7-2%3"
"/23$

"J"3$
-
#
1 $%
-

-1"
-
 /

8
1
,"
0

 "/
3

# -3
3-
2"
J9
23$",
-
$# ,9

23$",
-

23
/

3%
-
J
 $%
-
1/# 8?

/-
23# 8?

1-1"
-
3"#%?

"
"#-

I
J #
-

3%
7/# 8"
82 
2"2"
9
#
1 $
=

$93$%"8-
#3 

23#3#

 /


/"3"
$1/=%$%

3
,9
823"
1-2
/ $"/
23

1
 23
K


•  1

23$",

3$-
$

%# /
-
 2 /%23$-

23$",
-
 /

8

/ /$3""
23$",
-
# /
";

• 3$",
-
 /

8"
#$
-

1/# 8-

23#3"

1="
-;

• @-1"
-
1/# 8?

8"8


"D $%
-;

• L"8
3
=8H-

"23$
-

"/2"


"H"
-
2$
-

$13?



3/8
-
3"A3

/ D8-
-
3"#3#

$18-


"/=3
M
"
L
/#0

23#
=
1
 23
1
3  3
#?$ /
"
82 
#
:%2
/ ,#
1%/"
#
23/

/H-

"/=3?
2
"



",
#%$
-
,2"
N 1 /8-
-
8"
1/

%3"
1%8"
 # $3
$
23"#20

",

/ 3 #20
23/


%' #K)$#"),L3,)J#7(-
"/ %/%
2"
E2=H
0
,2 $ $%
-
"/=3
M
"
B:>C

%: #+)2#(8*+,4;*7(>$->
#

23/ $%
-
"/=3
7%/9
 /
 $0
"
9
,/"3"
 3", $3

""
(>
 /

:
3 3
2"

"
-
1#
3
$9#
$%
-
 #"2
/"

-


E ?
3"#0
  
,3
$=3H-
# 12

4$ /

I
!
B!C
I





3$",

3$-

8"
 1
"
$

%# /
-
 2 /%23$-


I
5
B5C
I

' ()"*+,-.("/)0*1#2#3-.*",45#$,/6
1#72#$487("/
'%  !"#$

2"/ $%
-
 1
"
23$",

3$-
$

%# /
-
 2 /%23$-
8"

3
0
23#
=
2

1  $3
1%/
-
3" #"3

$/
# ,"39



8"
3
"
"O

:
8"/
0
1
/"J


8"
$"/"

."
8"
3
$=/

"
=1-

,
 $

3$-
3%


, 323$-
1"

013

8
0
/"J

"
3"#0
/%"
/=-
"

/
/$ 
$"


//-?

# "
"

# "
"
 323$-
18"/
/H"
=
""


8"3"
8"
3$ "

# =
8
0

"/=39
 $3


" $3
3$",

I
3$-
8"
/$=3$-

%# /
-
 2 /%23$-
3"#0
#"18"
$23$,
E/#.,
#I
$9

330.
/" 
"
23$",
-

,8"3?
3"/9
8"3

" $30



'% %  /J*

# 23/ $%
-
303
3 9
23/"
3
1-2%
1%/
-
#"
3


23$",

3$-

23$",
-

23

23$",
-
 /

1
 "/
8"/
3$

"




/2
-


'% %' #+)2#(8*+,4;*7(>$->
#

23/ $%
-
303
3 9
,/"3"
 3", $3
(
 /


'% %: J/=#"47J#")
3$",

3$-

%# /
-
 2 /%23$-
"
"
# "
"
# "
I
"
#,
/ %
-
# /3
$/8"


/ %
23
2 # 0
#,0
/ %
-


$"23
"
$/8"
23%3



%
1, .-

2.",
23
"A #3

1

$"23


/--
"

0
2,8"39
3" #"
J#9
J # $%
-

,-/9

'%' 4;J)$,/2#06?
-;5#*;#,#6-* 1 %

 $%
-
/--

"



2,8"3?
1"80


/ %
23-
B2 3",3"?C

J#"
B /
?C


/--

3#1-

);5#*;#,#6-*

# $%/-

1
"

0
29230
8

"
7,$%
2"
#
"29
$9$ %I
$8-
-

/23#D8-
-
 #
9
3#.
-
29230
-

#
"29
3"#0
$%/=I
8-
3"
3
29230
/
# $
$%9
# "
"

# "
"
2 
$93$%-

8"/
3


#  8"


""
:=3H

8"
, $%

."
2"
8"/
%

/$=
#?1
0

# $
9
1 %
-
23"8


"



# ,0?
N $
9
1 %
-

"1"
/

2","
//=3
/=-
-
%#
8"
 1"
 92
%
$9$ 
%
"/ 


$=/"
I
 $1

E"9
P"
3
/$ 8-
 "/



# 23
8"/
3

"

 

#"3

3$",

3$-

8"
 1
"
$

%# /
-
 2 /%23$-

I
;
B;C
I

'%:
D;#,,#7(,45#$,/1#1#72#$487("/
36);5#*;#,#6-.;L1#1J*$-7;)
#

#3"#23
303
$
23
82 
"/
23D $%
9
39
1%/
-

-"

3"#0
2 2
=
$$D8-
 3
23%3K

• 4# $"D

3"
#?23

" $0
# /3
3"#
8"
3#/
=

#3"#I
1 $%

#?23"
#,0

",

%# /
-
# /3
8
,2 3
=
3

$
" 3


8"/

,9$3""

• -#

"1=23

23
-
23$
1=23

23
38
23$


3#
#%
"

/"
8"
$%/=

#
"
3

"1=23



#
$
=I3$
-

/-

 I
"3
$ 


-23

• -#

J
"

", 
23,3

"
$0
/
9
1/"
2"
 $ -

# $
$%1"


$
3
-

3#1-

2
13""
$
#
"
3"


• 
"
1#

-
,
 /

", 

-
$
=8H-
B
%# /
-C
"

0

# $
$%9
7
.%/ 
-
23$
2"
 $.8"
"$
"A #3

/
 #3"

B",93"
2/
3",
-
,
"C

 /
2"
8-
$"/"
0

-"

3
8"
 .
0
$
#%


%23# 8?
# "

0

 39
# 1H3K

• N 1 3 $ 
BJ2%
-C
 3

• =
$ 
B
"3%#
-C
 3

• 7#

=I ,
 /
-
 3

• ?
 / $ 
 3

#3"#239
8"/
3$

 3
"28-
 3",9
1
 23-
$9"1"



%1$"
3 9

# 3 ."
$%/-
8
#$
-

-
#?23

" $0
# /3
2
13""
1"80


#,
/ %
-
# /3
#
#"
-
 1
"
23$=
-

",
23$",

3$-
1
 .3-

$/8 $0
"3 /9
?.""

2-33K

• :/8"
/ %
23


2 ,
-
2 3",

•  #
0
#,0
/ %
-

$"23
"

• :/8"
23%3



%
1, .-

# /"8

• Q23
"A #3
B"A #3
-
2
 #3C


/9.
82 
393
  .9
$1%8"
=
# $%1
0

$$D8-
2"
$ /
0
8"
# $023


1

$"23

:
# "

0
 8"3-
82 
2 ."
9
1

$"23

/
JA
-I

3%
B

$# ,
-
1-1"
-C

$"23

/
,93 $0
$23$,9


$"23

/

1%2 ,
"/ /
8"
."
,93 $%
$23$,
8"
#"1 $%

$23$, 
,93 $


/ ?
B
. $
-

# /



8


31


" $3 23-C

$# ,
-/
=

2.,9
82 
# / $%
9
$
%


,/ $%

38
/H-
J #=
JA
-
3%


* 3

%
/"J
8"
8"/

1"
1%/
-

J

-
23$",

3$-

#"1
-

$"23


3$",

3$-

8"
 1
"
$

%# /
-
 2 /%23$-

I

B>C
I

P
/--
# /3
 /

1"
$023
23$",
-
#%
"
/
3"#

1#
8""

1"80
K

• #%
"


$23$,=
"23$,=
# 1H-"
-

,
$=
23%


/ 2



,/ $

23$",
23"8
=
3

"/,=.
0
#%
"


, #%
-

/"
3%.
,I
/ $

23$",
B
/"
3%.
3"

 
0
1-1"
-C
#%
"


$I
23$,=
"23$,=
# 1H-"
-

,
$=
#"


,8"3?

1-1"
-
23$"I
H3=;

• #%
"



3%.
.""1 ,"3
$

 $ $

/"$=



8




23#
-
,/ $

/H-