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Summary of the topic - Competition

HA2 - Hospodářská angličtina 2

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Vyučující: Mgr. Dita Gálová

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urchase. A reputation for poor quality can sink a brand. THE PROBLEM WITH TRADITIONAL MASS PRODUCTION Ford and Taylor are famous for developing modem techniques for industrial mass production and maximizing output. However, assembly line work tends to distance individual workers from the final product. This may work against quality. TQM - TOTAL QUALITY MANAGEMENT The quality movement incorporates measuring and improving quality at every stage of production rather than leaving it to the end of the production process. The adoption of total quality processes requires the adoption of a different philosophy. Workers at every level are encouraged to take responsibility for quality instead of leaving checks on quality to a stage at the end of the process. The Japanese have been the leaders in this area, although ironically, the American W. Edwards Deming was an early business gum in this area. KAIZEN Kaizen is a Japanese term meaning continuous improvement. It might entail the use of quality circles. These are regular meetings where employees at different levels gather to discuss frankly how quality can be improved by making ongoing small improvements. BENCHMARKING Benchmarking is improving performance by imitating the best practice currently available in a sector. For instance, a failing European motorcycle company might copy the practices of its Japanese competitors. Benchmarking can also be practised within an organization. For example, customer satisfaction could be improved throughout a chain of similar stores by copying the practices of another branch of the group. A retail outlet with high sales per square metre (a common measure in retail) would act as a model for other similar stores. EXTERNAL CRITERIA Quality might be assessed via external criteria, such as those described by the International Standards Organization. Over a hundred countries belong to ISO, which has recommended standards for manufactured goods. There are also symbols which might be included on the product’s packaging such as marks, which show that a product meets safety standards. In the UK certain other products prove their attainment of quality standards by a range of similar symbols such as the Lion Mark, shown on children’s toys.

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Vloženo: 2.10.2009

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Reference vyučujícího Mgr. Dita Gálová

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